Led the end-to-end revitalization of the Barbie RC line, transforming a flatlined category into a high-volume portfolio expansion built for a blockbuster launch. The work spanned DFM, child safety standards, packaging redesign, and close collaboration with automotive licensors to deliver authentic proportions, finishes, and colorways. Designed and managed motor and mechanical architecture to ensure reliable, kid-friendly performance within aggressive cost and manufacturing constraints, resulting in a cohesive line designed to scale and sell.